top of page
  • Priscillien Meideck

Deep Fakes: a controversial tech revolution

Deep fakes, these manipulated videos where one person's face is replaced by another's in a realistic manner, are both fascinating and concerning. Thanks to Artificial Intelligence (AI), these videos can seem so real that it is hard to distinguish the true from the false. In this article, we will explore how deep fakes work, their potential uses, the ethical challenges they pose, and provide a simple visual demonstration to illustrate this phenomenon.

How do Deep Fakes work?

Deep fakes use advanced AI techniques, particularly neural networks and deep learning. The key to their creation is a type of model called a generative adversarial network (GAN). A GAN consists of two parts: a generator that creates images and a discriminator that tries to distinguish the generated images from real images. By competing against each other, these two components refine their skills, allowing the generator to produce increasingly realistic images.

Uses and implications of Deep Fakes

Deep fakes have both positive and negative applications. In entertainment, they can be used for impressive special effects or to bring deceased actors back to the screen. In advertising, they offer creative campaign possibilities. However, deep fakes also pose serious problems. They can be used to spread false information, create embarrassing videos of public figures, or even for sophisticated scams. The ability to manipulate digital reality raises important questions of security and privacy.

Practical demonstration: before and after

To illustrate how deep fakes work, we have created a simple demonstration. Using a photo generated by the site (we have already talked about it here on our blog), which creates realistic images of non-existent people thanks to AI, we superimposed this face on a photo of Brad Pitt. Here is the result:

Screenshot of a deep fake software interface showing a source image of a man, a target image of Brad Pitt, and the resulting image where the source man's face has been swapped onto Brad Pitt's body. Various settings for frame processing, face enhancement, execution, and output quality are visible.

As you can see, the AI-generated face blends perfectly with the photo of Brad Pitt, demonstrating the power and realism that this technology can achieve. See more below:

Ethical and regulatory challenges of Deep Fakes

The rise of deep fakes poses significant ethical and legal challenges. Lawmakers around the world are trying to regulate this technology to protect individuals and societies. Here are some key issues:

  • Privacy protection: How to protect people from unauthorized use of their image?

  • Truthfulness of information: How to ensure information remains reliable and combat fake news?

  • Responsibility: Who is responsible in case of deep fake abuse?

It is essential to develop technologies to detect deep fakes and raise public awareness on this topic. Collaboration between governments, tech companies, and civil society organizations is crucial to address these challenges.


Deep fakes are an incredible technological innovation that requires increased vigilance to prevent abuse. With simple demonstrations like superimposing a generated face on a photo of Brad Pitt, we can see how powerful this technology is. However, it is essential to use it responsibly to protect individual rights and maintain the integrity of information.

This article aims to provide a clear and human perspective on deep fakes, covering both their technical aspects and ethical implications.


bottom of page