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YouTube now lets you request removal Deep Fake content that simulates your face or voice

Updated: Jul 4

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Meta isn't the only tech giant dealing with the rise of AI-generated content. In June, YouTube quietly updated its policies to address this issue, allowing individuals to request the removal of AI-generated content that simulates their face or voice under its privacy request process. This expansion builds on its responsible AI agenda from November.

Rather than classifying AI simulations as misleading content like deepfakes, YouTube treats them as privacy violations. Updated Help documents specify that the affected individual generally must file the complaint, except in cases involving minors, deceased individuals, or those lacking computer access.

Submitting a takedown request does not guarantee content removal. YouTube will evaluate several factors, such as whether the content is clearly labeled as synthetic, the degree of personal identification involved, and if it qualifies as parody or satire that serves public interest. The company also considers whether the AI-generated content features public figures or displays sensitive behavior such as criminal activities, violence, or endorsing products or political candidates, which is especially significant during election years.

If a takedown request is filed, the video uploader has 48 hours to act. If the content is removed promptly, the complaint is withdrawn. Otherwise, YouTube will initiate a review. Complete removal means the video and any identifying details, like names in tags or descriptions, must be deleted. Simply making a video private does not suffice, as it could be reverted to public status.

YouTube introduced a tool in March allowing creators to flag synthetic media and is testing features that offer crowdsourced contextual notes about videos. Despite its proactive stance, AI content must still adhere to YouTube's Community Guidelines, and privacy complaints don't necessarily result in strikes against content creators. Source: TechCrunch


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